Smart Creation, the podcast. Episode 4

SMART CREATION, the podcast, invites you to explore the potential of sustainable fashion. Discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry. Twice monthly, on Wednesday, share the experience of a new guest joining us to unveil a new generation of values combining creativity, innovation and sustainability.

For this fourth episode we met with Michael Lam from Advanced Denim during the May 2019 Denim Première Vision show in Milan.

Established in 1987, Advanced Denim has been the first denim mill in China and one of the most innovative leader in the denim industry for over 30 years. « In sustainable fashion there is « sustainable » and « fashion » . It has to be on trend, with nice material. Sustainable concept cannot sale. It has to be combined together. »