Smart Creation Smart Talks

Don’t miss the Smart Talks! Focus on Circular Economy. Every day in the Smart Creation Square.

What are the Smart Talks? An invitation to share insights and best practices to build ever more smart creative fashion! This edition: focus on Circular Economy.

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Circular Economy… everyone is talking about it, but what is it exactly? Just a passing trend or the first sign of tomorrow’s economic model? What are its challenges and objectives? What role does technological innovation play? How does it serve as a lever for new business models?

A collective awareness has activated bold and original initiatives that are more mindful of social and environmental values. Circular economy goes even further, proposing an ambitious approach for the fashion ecosystem.

This July, explore Circular Economy and its importance as a new business model. PVNY Smart talks introduce a new generation of innovation, values, and discuss ways of doing business for today’s contemporary conscious consumers. All PVNY Smart talks will surround innovations that are readily available in the marketplace.

 

 

SEE EXHIBITORS DEDICATED TO RESPONSIBLE CREATION 

 

Tuesday July 17

2:00pm – Sustainability as a Luxury Brand Ingredient 

Dedicated to luxury, Wolford’s Andreas Röhrich discusses why the company is on the quest to infuse sustainability as a luxury brand ingredient and how this shift in company culture will alter the way they conduct future business. He discusses the new role of design and technology  and talks about Wolford’s new approach toward being responsible. As evidence, this year’s launch of Wolford’s first Cradle to Cradle gold certified line   Learn how Wolford is dedicated to increasing this collection each season. Instead of sourcing new materials, they simply borrow them for the lifetime of the product. The new designs are developed with the intention to bring everything back to the cycle.

Andrea

Andreas Röhrich
Director of Product Development and Research/ Textile Sourcing
Wolford AG

A graduate in textile and garment engineering at the Hoehere Technische Lehranstalt in Dornbirn,  Andreas is the Director of Product Development and Textile Sourcing at Wolford AG, where he has started his carrier back in 1989 and has, over the years,  covered various position in the Products and Knitting departments, gathering an unquestionable knowledge of all production phases.

During his carrier with Wolford he has strongly contributed to expand the company’s  innovatory DNA creating some of the most iconic and widely recognize Wolford signature pieces such as the StarckNude –  in collaboration with Philippe Starck, the first glued tights or the  unique system that allows the elastic waist band to be adjusted to the wearers’ needs.

All of Wolford’s production activities begin with a fine yarn – being oil based, man made or natural –  his sourcing experience   has pushed  Wolford to become  the catalyst to accelerate the change needed  in the clothing industry, having spent the last three years immerse in quest for sustainable solutions.

Giusy

Moderator: Giusy Bettoni
Sustainability Consultant for Smart Creation

Giusy Bettoni is CEO and founder of C.L.A.S.S., a unique worldwide platform set up in 2007 that showcases exclusive fashion, textiles and materials created using smarter sustainable technology for fashion designers, industry and business. She has been working within the textiles system for more than 30 years, starting with “hands-on” experience within the raw material market development sector, and ingredient branding approach working for major international organizations. She has dedicated the last 10 years focusing on communicating and developing a clear message of key competitive advantage role of innovating in a responsible way in the textile and, fashion market. She is also Sustainability Consultant for Smart Creation for Premiere Vision, the leading “fabric” fair at international level.

3:00pm – New Marketing and Communication to Create Brand Value 

The Millennial consumer is changing fashion. Thus, creating new marketing and communication strategies to convey information regarding sustainable credentials and product value is paramount.

The message must be clear as millennials demand sustainable fashion – But do they buy it? 

Sustainability consultant, Luna Atamian Hahn-Petersen specializes in assisting apparel and luxury companies to develop sustainable brands.  She will share her expertise to enable attendees to understand the importance of communication toward the Millennial consumer.

Luna

Luna Atamian Hahn-Petersen
Sustainability Consultant
Salterbaxter

Luna Atamian Hahn-Petersen is the Head of Business Development North America and a consultant at SalteBaxter, a leading sustainability consultancy, as recognized by the Financial Times. Salterbaxter specializes in helping companies to develop sustainable brands. 

Luna has published numerous articles about sustainability in leading outlets such as the Huffington Post, the Business of Fashion, WWD etc. She holds a Masters Degree in Human Rights from Columbia University and speaks five languages. She is originally from Paris, France but currently lives in New York.

Giusy

Moderator: Giusy Bettoni
Sustainability Consultant for Smart Creation

Giusy Bettoni is CEO and founder of C.L.A.S.S., a unique worldwide platform set up in 2007 that showcases exclusive fashion, textiles and materials created using smarter sustainable technology for fashion designers, industry and business. She has been working within the textiles system for more than 30 years, starting with “hands-on” experience within the raw material market development sector, and ingredient branding approach working for major international organizations. She has dedicated the last 10 years focusing on communicating and developing a clear message of key competitive advantage role of innovating in a responsible way in the textile and, fashion market. She is also Sustainability Consultant for Smart Creation for Premiere Vision, the leading “fabric” fair at international level.

Wednesday July 18

2:00pm – Fashion Design and Business Empowered Through Re-education 

Whether you are in design, merchandising, product development, sourcing or marketing, the rules of design are changing and it is up to businesses to move from a linear way of designing to a circular economy way of doing business.

Expert panelists discuss the new rules of design and innovation  to empower the audience and create a shift in mindset. They will discuss a new approach to responsible design, smart products, and the move toward new business models. An open discussion surrounding a new generation of values needed for today’s smarter consumer.

Deb

Deb Johnson
Founder and Executive Director
Pratt Institute/Brooklyn Fashion + Design Accelerator

Deb Johnson is the Founder and Executive Director of the Pratt Institute/Brooklyn Fashion + Design Accelerator, a research and development laboratory and accelerator that is integrating sustainability and technology into apparel. The BF+DA is a pipeline to the future of fashion, where designer entrepreneurs can go from idea, to prototype to manufacture to market in one place. Deb also founded the Center for Sustainable Design Strategies at Pratt Institute and has been leading the integration of sustainability into Pratt’s art, design and architecture programs for over 15 years. Johnson chaired Pratt’s Industrial Design program from 1997-2005.

Inka

Inka Apter
Facilitating Manager
Fabric R&D, Eileen Fisher

“In my role as a Facilitating Manager of Fabric R&D at Eileen Fisher I am working with my colleagues in sourcing and developing fabrics with mills across the globe. I am also engaged with industry organizations, educators and innovators such as Textile Exchange, CFDA and Fashion Positive in supporting developments in sustainable textiles and fashion as well as circular economy. I feel extremely lucky that my 20+ year long career has been with the company that strongly supports sustainability at every level while striving to maintain high ethical and quality standards. On a personal history level, I was born in Dubrovnik, what was then Yugoslavia and now Croatia. After a BA in ethnology from Belgrade University I pursued graduate studies in cultural anthropology at Duke University and textile restoration at FIT but ultimately found a career outside the academic sphere, following life-long passion for fibers and textiles.”

Carmen

Carmen Gama
Renew Designer
Eileen Fisher

Carmen Gama is a New York based designer born and raised in Mexico. She attended Parsons The New School for Design in New York and graduated with honors and finalist for the ‘Designer of the Year’ Award, Class of 2015. Upon graduation, Gama’s ‘Sustainable Urban Outerwear’ thesis earned her the inaugural Eileen Fisher x CFDA Social Innovator fellowship.  During her fellowship, Gama worked collaboratively to design a scalable and profitable system for the damaged Eileen Fisher Renew garments, which concluded with a “Remade in The USA” capsule collection, debuted on July 2016.

Gama has a true passion for solution based design and technology innovations. Through this mentality she is constantly challenging her design values whether designing clothes with the quality and potential to last a lifetime or designing  processes that utilize post consumer waste to create new garments, ultimately creating more value and personal investment to the design. Gama has been featured in numerous publications including WWD, WSJ, Harper’s Bazaar and Seventeen magazines.

Guglielmo

Guglielmo Olearo
International Exhibitions Director
Première Vision

Graduating with an engineering degree from the Polytechnic University of Turin, Italy, and an MBA from Essec & Mannheim Business School, Guglielmo Olearo has a strong and successful  career in International Business Strategy and development.

Passionate of textile and craftmanship products, he established in 2009 a venture specialized in the production of luxury scarves with ancient looms.  

In 2012 Guglielmo Olearo joined Première Vision as International Exhibitions Director.

Sara Kozlowski

Sara Kozlowski
Director of Education + Professional Development
CFDA

As  Director  of  Education  +  Professional  Development,  Kozlowski  oversees  the  CFDA Foundation’s  program  portfolio  of  educational,  sustainability,  and  early  emerging  designerinitiatives.  Programs  supporting  designers  include  the  Elaine  Gold  Launch  Pad,  CFDA+  Lexus  Fashion*  Initiative,  Kenneth  Cole  Footwear  Innovation  Award,  Eileen  Fisher  Social  Innovation  Award,  CFDA+,  and  CFDA  Scholarship  Program. 

Kozlowski’s  24  years  of  experience  in  fashion  design,  industry,  and  design  education  have,  since  2007  been  largely  focused  to  fashion  design  systems,  and  sustainable  innovation.  Prior  to  the  CFDA,  Kozlowski  served  as  Director  of  external  Projects/  Professor  of  Fashion  at  Parsons,  teaching  within  the  MFA  and  BFA  programs  with  focus  tofashion  systems  and  thesis.  External  partnership  collaborations  included  Kering,  Coach,  HSUS,  LVMH,  and  NYCEDC.  Previously,  she  held  academic  leadership  roles  at  Academy  of  Art  University,  San  Francisco  and  in  Shanghai.

Kozlowski  holds  an  MBA  in  Design  Strategy,  Sustainable  Systems  from  California  College  of  the  Arts,  and  Bachelor  of  Fine  Arts  in  Fashion  Design,  from  Parsons  with  the  Anna  Sui  and  Byron  Lars  Gold  Thimble  Awards  of  distinction.  Post-Parsons,  she  worked  for  her  mentor,  Anna  Sui,  before  launching  CAKE.,  which  during  its  6  years  of  operation,  sold  worldwide  at  over  40  stores  including  Steven  Alan,  Barneys  New  York,  Intermix,  Browns,  and  United  Arrows. In  addition  to  serving  as  an  Advisory  within  the  CFDA  +  Lexus  Fashion*  Initiative,  and  Elaine  Gold  Launch  Pad,  Kozlowski  also  serves  on  the  Advisory  Boards  Open  Style  Lab,  CSS  Accessories  Design,  High  School  of  Fashion  Industries,  and  has  been  an  invited  guest  critic  and  mentor  at  Parsons,  FIT,  RISD,  AAU,  CCA,  SCAD,  and  Polimoda.

Giusy

Moderator: Giusy Bettoni
Sustainability Consultant for Smart Creation

Giusy Bettoni is CEO and founder of C.L.A.S.S., a unique worldwide platform set up in 2007 that showcases exclusive fashion, textiles and materials created using smarter sustainable technology for fashion designers, industry and business. She has been working within the textiles system for more than 30 years, starting with “hands-on” experience within the raw material market development sector, and ingredient branding approach working for major international organizations. She has dedicated the last 10 years focusing on communicating and developing a clear message of key competitive advantage role of innovating in a responsible way in the textile and, fashion market. She is also Sustainability Consultant for Smart Creation for Premiere Vision, the leading “fabric” fair at international level.

 

TO SEE THE ENTIRE PROGRAM, CLICK HERE