Carlin Creative Trend Bureau trend report SS20

MOMENTUM

MOMENTUM

For these « Invested Astute » consumers, one of this new vigilance consequence, is the desire to adopt beneficial “lean processes” in their way of life.

Their challenge is to continuously improve the elimination of wastes, excesses and irregularities, while ensuring a well-being vital to individuals.

Thus, for their living environment, they support initiatives combining innovative researches and better sustainable living.

DIGRESSION

Our digital societies, to which we acquiesce so readily, perhaps no longer hold their promises. Reduced to predictive statistics and under the eagle eye of social media, creativity, freedom of expression, and a taste for danger and unpredictability… could they be under threat of extinction?

DIGRESSION

INCANDESCENCE

INCANDESCENCE

For all that, far from allowing themselves to be overwhelmed by these never-before-seen urban crises, we see the emergence of « Glam Resilients ».

Individuals who decide to adapt to the climatic changes of their city environment, all without sacrificing their chic urban lives.

It is therefore with elegant ease that they put pressure on the heads of state and local powers to establish solutions…