The backstory : the Focalization Meeting


This is one of the key moments leading up to the construction of the season. It’s a unique, collaborataive workshop where PV brings together its trend partners and some 20 weavers, accessories and tanners.
“What goes on at the Focalization is always a fascinating process! To see the ‘works in progress,’ the exhibitors’ new creations, to build the stories with them and discover what they are really going for. After two days of meetings, we analyse, hone and relay this hot new information, which also lets us anticipate what we can expect in the trend areas,” says Sabine Le Chatelier, Deputy Fashion Directory.
The Focalization report is shared with all exhibitors to help them prepare the best, most targeted show possible.