Première Vision and the Council of Fashion Designers of America (CFDA) are proud to name Ramon Martin, from TOME, the Brand Ambassador for the next Première Vision New York show, which will be held at Pier 94 on January 15 & 16, 2019.
TOME, an ethical New York based-brand, will present several outfits created exclusively for Première Vision New York, using textiles selected from Subalpino during the Première Vision Paris show last September. The designs will be produced locally in New York City. This collaboration gives emphasis to the two major themes that Première Vision has been developing in New York over the past editions: “Made in USA” and eco sustainability through the “Smart Creation” program.
Ramon Martin answered a couple of questions for us:
How can you define American fashion? Its evolution during these past five years?
American fashion is hard to define as one identify. It has shown many faces over the years and evolved in many distinct styles. In the past 5 years, I’ve seen American Fashion begin to evolve with more consideration to the longevity of clothing. There is a more attentive approach to the life cycle of a garment and the care on how its was created.
What do you think about the young generation? Is it a period of intense creativity?
The new generation of designers are beginning to have a more thoughtful process in design. It’s beginning to evolve creatively in a way that still contains the essence of Fashion but with more awareness and a more holistic approach. It’s still being creative but pushing to bring elements of environmental impact, exclusivity, and longevity.
How can CFDA help them to develop creativity and business?
The CFDA is a backbone for designers. It’s a supportive entity bringing resources, connections, and opportunities to brands in America.
Photos from the Pre-Fall 2018 collection @TOME
TOME: A YOUNG, ETHICAL FASHION BRAND
Ryan Lobo and Ramon Martin, cofounders and designers of TOME, met in 1998 while studying Fashion at the University of Technology Sydney. During several years, Martin worked for Alberta Ferretti, Jean Paul Gaultier Haute Couture Atelier, J. Mendel and Derek Lem, while Lobo worked as a designer buyer, stylist, journalist and brand consultant in Australia.
In 2011, they created TOME, an #EVERYWOMAN brand where purity is cornerstone. The collections are practical and straightforward – clean cut, essential dressing. Form follows function and every TOME piece is ethically produced, with a view toward inclusivity and diversity. An example of their commitment is the White Shirt Project, launched in 2014 in support of FREEDOM FOR ALL, a foundation based in NYC that fights human trafficking and modern-day slavery. Each season, an exclusive style is launched, of which 30% of the profits are donated to the foundation. All the shirts are ethically and ecologically manufactured in eco cotton poplin by female first factories.
TOME was a finalist in the prestigious CFDA/Vogue Fashion Fund in 2013 and has presented collections at NYFW: Women’s since the beginning of that year. The brand was also involved in the inaugural CFDA + Lexus Fashion Initiative from 2015-2017, moving the needle on industry sustainability, and transforming the business into an environmentally and socially conscious vision.