Première Vision welcomes French lifestyle brand Bensimon

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Over the years, the Bensimon style has moved beyond a fashion style to become an actual life style. Authentic, classic materials and naturally elegant cuts all contribute to the brand’s reputation.

Bensimon seeks to bring out each woman’s individual personality by allowing her to express herself in an infinite number of colorful combinations.

The Bensimon tennis sneakers:  Designed in a broad range of colors, over the years they’ve become an everyday, cross-generational fashion staple. Today, throughout the world, they’re one of the symbols of stylish Parisian women.

True bestsellers worldwide, our tennis shoes are worn regularly by celebrities such as Liv Tyler, Julia Roberts, Naomi Watts, Jane Birkin, Gary Oldman to name a few.

Visitors may opt for the iconic sneakers or tote bag, personalized with trims from our accessories exhibitors: IDEPA, ARTMETAL, RAMPONI, MANIFATTURA MODENESE, REDMARK, ACHILLE VALERA LISSONI, CONTI WEJ, TRES CHIC FURS.