premiere vision preview new york campaign

The Première Textile workshop for the North American Market

Première Vision Preview New York is the unique opportunity to begin your Fall/Winter 11 Collections design process with access to the most renowned mills.

The show offers a large selection of fabrics as well as trimming collections of the highest quality and creativity, and the very important fabric Forum, the ultimate guide to the main season trends.

07/06/2010

The new directions for Fall Winter 11 12

Première Vision Preview New York presents a preview of the weavers' latest collections, giving you everything you need to get right to the heart of winter 2012-12.

• Coats are a special focus this session, with 32 weavers featuring elegant woollens or high-performance fabrics to stand up to any cold weather, and warm decorations for coats with fanciful exteriors.
• 62 collections let you sketch out your vision of menswear - whether chic, relaxed or sporty.
• Nearly 50 exhibitors propose printed, embroidered or woven fancies - to personalize your collections with a refined or extravagant touch.
• 25 collections feature environmental options, ranging from fabrics with organic or recycled fibers, to eco-friendly coatings or dyes.

06/10/2010

Performance Codes

Visitors can touch, handle and study the fabrics in the Forum, but doing so won't always reveal their hidden properties. But thanks to Première Vision's 24 Performance Codes you can get that information on the spot. The 24 pictograms showcase the technical performance features and hidden innovations behind the fabrics exhibited at Première Vision Preview New York. You might see the "stain-resistant" symbol, indicating fabrics that will remain impeccable. Or the "responsible production" label, for fabrics whose manufacturing is environmentally responsible, and/or integrates fair trade principles and respect for human labour.

A full key to all the Performance Codes is located at the entrance to the Forum.

The full document is also available for download here.

05/12/2010

The Première Vision style universes

How do you find the suppliers you're looking for with all the exhibitors at the show? Since 2006, Première Vision has been grouping weavers into 4 style universes to facilitate your visit and help you get started building your collections. And at Première Vision Preview New York, the roughly 100 exhibitors are organized in the same unique way.

The Distinction universe targets tailored, structured fashions for the city and business, and men's or women's casual chic. It brings together weavers specialized in wool, cotton or blends for suitings or coats, as well as companies proposing linings and city shirtings. The Seduction universe is the place to find fancy products and fabrics targeting fluid cuts for everyday or special occasions. This style universe includes silkies, jacquards, lace, embroidery and ribbon, in addition to prints, fluid knits, fancy tweeds and fake furs. Head to the Relax universe to find casualwear, sportswear and jeanswear collections. Here are comfortable cottons and synthetics, denims and corduroys, color wovens, knits and prints for relaxed shirtings, dresses and tops. The Pulsation universe groups together innovative wovens and knits, functional fabrics for extreme sports, lingerie and everyday-wear. And don't forget all the makers of buttons, labels, zips, feathers and the other indispensable accessories that round out the fabric offer.

The list of exhibitors for the July show will be available soon!

05/12/2010

The creation of Color Card

In a preview showing, The Première Vision color range inspires Première Vision Preview New York with the energy of the Fall Winter II I2 color trends.
The story begins when, six months before the session to come, Première Vision gathers some 20 international experts for one of its meeting.
In the course of electrifying discussions, bits of string and pieces of paper, wrinkled paper or tinted plastic convey the subtlety of a tone. First impressions, first impulsions and then the time has already come to choose. A moment to take stock of the essentials; decide between matt and shine; structure the range itself.
From all this variety of cultures, a final project emerges that always has everyone's close support. The tiny colored morsels head off to the printer where, after hours of adjustment, they are transcribed into large numbered paper formats.
The color range is ready and is first presented to the exhibitors and then available for sale at the show in NYC before the worldwide presentation in Paris. It is pointless to look for the Première Vision color range in other color cards; you will never find it exactly as it is.

Reserve your Color Card

05/05/2010

Première Vision fashion tour starts in New York!

For each show, the Première Vision fashion team organizes forecasting seminars around the world for buyers, designers and clothing brands.

Six months before the Première Vision show several meetings are organized with fashion professionals and experts from the leading textile countries to establish the fabric directions and color range for the new season. This fashion information is then communicated to the weavers and later adjusted for buyers depending on the actual textiles presented here in New York. Manhattan kicks off the fashion tour. The Trend Tasting presentation include a film inspired by emerging and influential trends plus a multimedia presentation help to decrypt the main fashion orientations and unveil the predominant textile directions. The next stop on the map is Sao Paulo with a special Brazil seminar. Then back to Paris where the Première Vision show allows our fashion team to refine the seminars thanks to the forums and the daily Bests surveys. In the end, the fashion seminar has become a forecasting tool for fashion professionals and a statistical reflection of buying trends by market. Reinforced and enriched, the gathered fashion information is then retransmitted to the public in Moscow, Tokyo and Beijing.

Look at the New York schedule and book your seat NOW!